“Yesterday is but today’s memory, and tomorrow is today’s dream.” —Kahlil Gibran
“Yesterday is but today’s memory, and tomorrow is today’s dream.” —Kahlil Gibran

PREPARED FOR:

Vidi

11.13.2025

Process:
RESEARCH // ITERATE // FEEL // COLLABORATE // EXECUTE

MFAH Core Program

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The Core Program at the Glassell School of Art at the Museum of Fine Arts, Houston, is a prestigious residency that allows residents to engage with a wide range of leading artists, critics, curators, and scholars.

We created a gallery book and various print, digital, and physical touchpoints for the 2023–2024 term and Core Program Exhibition.

PHOTOGRAPHY
Patrick Sepe

VINYL INSTALL
Great Signs Texas

BOOK PRINTING
Gurrola Reprographics

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Layers upon layers in a space inspired by the work of Luis Barragán. With an expansive offering, Cafe Louie served up rustic and inventive pastries, better-than-your-momma-made breakfast, lunch and dinner, premium locally roasted coffee and tea, and carefully selected draft beer and wine.

We created a vibrant, enticing brand system that covered experiential, digital, print, and various environmental touchpoints. Inspired by the juxtaposition of soft dough and the modular bricks throughout the interior, we developed a custom modular wordmark and created a monospaced headline typeface dubbed, Louie Mono. Referencing the numerous layers of pastry dough–we carried the idea of layering throughout many touchpoints of the identity such as the menu, pattern, and messaging. Cafe Louie has since closed to the public but remain bakery artisans for wholesale customers and local pop-ups.

FABRICATION/SIGNAGE
rootlab

PHOTOGRAPHY
Logan Sebastian Beck & Alexander Beck

SIGNPAINTING/MURAL
Margaret Braun

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Timber Pictures

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Timber Pictures is a full-service video production and creative partner that brings ambitious visions into reality. By using a collaborative storytelling approach, their dynamic creative teams deliver unique perspective to every opportunity.

We worked with strategist, Garrett Herzik, to develop a brand platform alongside a comprehensive brand identity guidelines system and digital experience. Located in a historic building in downtown Houston, the Timber Pictures office carried brand elements throughout the space highlighting interior and exterior touchpoints.

BRAND STRATEGY
Garrett Herzik

PHOTOGRAPHY
Justin Sweidel, Executive Producer

INTERIOR
Timber Pictures

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StreetEasy (WIP)

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Streeteasy is One of the most popular products for buying, renting, and selling in NYC.

This project is currently in progress with What Else Studio. Work involves a comprehensive brand refresh with many moving pieces—a sample of a placeholder media wall for a motion toolkit that I have developed is below.

STUDIO
What Else Studio

CREATIVE DIRECTION
Jessica Lacombe (StreetEasy)
Adam Lehman (What Else Studio)

COLLABORATORS
Marko Hoedl (Designer, What Else Studio)
Yumi Yamsuan (Project Manager, What Else Studio)
Bea Miller (Designer, StreetEasy)
Dylan Lyons (Content & Social Lead, StreetEasy)

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Aidan Rayner is a scrap artist that seeks to incite a shift in mentality towards consumerism, misuse of resources, and a return to the natural world.

Reusing what is already within reach, his works are inspired by the dichotomy of artificial materials and natural subject matter as commentary on the wastefulness of our society and it's impact on our environment. We developed a flexible identity to represent his malleable creativity, imaginative process, and intentional choice of medium.

PHOTOGRAPHY
Aidan Rayner

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Stellar Bank is a relationship-focused community bank serving the Greater Houston area.

Stellar Bank is the merged entity of Allegiance Bank and Community Bank of Texas. We created a comprehensive brand identity that balanced professionalism and warmth and encompassed many touchpoints ranging from print, signage digital, motion, art direction, illustration, and more. We worked with strategist and writer, Scott Redepenning, who developed a brand platform and strategy to position the company and allow it's values to shine through every interaction.

To "Be Stellar" means access to expert bankers to guide your financial journey, the locations and online tools you need to bank your way, and a deep commitment to local people and businesses.

BRAND STRATEGY
Scott Redepenning

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Giant Leap Coffee

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First calling East End home–now serving Uptown Park–Giant Leap Coffee has become a cornerstone in the community and culture of coffee in Houston.

We crafted a visual identity that conveyed the energy and vibrance of their offering and incorporated playful space illustrations and animation. The building was a fully ground-up build by longtime collaborators, rootlab, which allowed for the identity to be woven into many interior elements such as the gold thermal insulation in the ceiling, a custom POS counter with a sculpted moon surface, and an animated neon sign installation.

CONSTRUCTION/FABRICATION
rootlab

SIGNAGE
rootlab

NEON
Don Beck Neon

PHOTOGRAPHY
Patrick Sepe

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The Second Shop

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The Second Shop is a beloved purveyor of vintage, secondhand, and local handcrafted goods in Houston. They transitioned from its East End brick-and-mortar to online sales while maintaining a presence in the Asch Building in Houston Heights.

We crafted a warm, modular brand identity with a purposefully DIY aesthetic, reflecting their roots in community, creativity, and self-expression. Beyond creating the identity, our work encompassed the design and fabrication of fixtures, racks, packaging, and art direction, embracing an approachable and handmade feel that resonated with their ethos. This cohesive approach ensured The Second Shop’s identity remained authentic and vibrant across physical and digital spaces.

EXTERIOR SIGNPAINTING
Paulina Papke, Hoya Creative

INTERIOR SIGNPAINTING
Daniel Cardoza

PHOTOGRAPHY
Patrick Sepe
Shantella Duhart

AFRAME/RACK FABRICATION
Daniel Cardoza

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Axelrad carries on the tradition of being a welcoming, open place for all. Their garden features a mix of native and regional plants, and hosts a variety of video performances, film screenings, live music, events, festivals, and more.

We created a new logo system, custom typography, and an engaging website experience to elevate the identity.

PHOTOGRAPHY
Axelrad

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Manifest is a dynamic ecosystem platform designed to connect innovators, investors, and operators to advance purpose-driven ventures in tech.

We developed a clean and versatile wordmark alongside a distinctive icon to embody the platform’s commitment to collaboration and meaningful impact. The minimalist identity reflects Manifest’s forward-thinking ethos, supporting its mission to foster connections that drive progress across industries.

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WITH Circle labels, a ballpoint pen, a printer, and a scanner, we blended analog and digital methods to create an IDENTITY for a yard sale organized by Designer, Daniel Cardoza.

To accompany the animated poster, we composed a playful bedroom-pop audio track and art directed a shoot of products to generate excitement on social media.

SOUND
Daniel Cardoza


PHOTOGRAPHY
Daniel Cardoza

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