Grocery Connect is a nonprofit initiative dedicated to filling the gap in access to healthy, affordable food in underserved communities in South Dallas, TX. Partnering with Kroger, they offer free grocery pick-up at their neighborhood centers.

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We built a fresh identity and website focused on the ethos of connection and community, spanning expression through typography, illustration, and iconography. The result is a cohesive brand and digital foundation that helps Grocery Connect communicate its impact, build partnerships, and advocate for healthier neighborhoods.

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