Below is a curation of work samples I felt most relevant to the ethos of Parkside Capital. I have designed and/or produced everything you see below myself—any collaborators are noted in the work descriptions.
Thank you for taking the time to browse, and please feel free to engage with other parts of this space, such as Work or Play.
Daniel Cardoza is a multidisciplinary designer based in Brooklyn, NY, with expertise in branding, identity, motion, experiential design, and digital platforms. Originally from Houston, TX, he graduated summa cum laude from the University of Houston with a BFA in Graphic Design (2016), where he later taught from 2020–2023. Daniel has led projects for cultural institutions, nonprofits, artists, small businesses, and studios—crafting immersive, narrative-driven experiences rooted in empathy, curiosity, and intentionality.
Art Direction
Branding
Copywriting
Digital
Editorial
Experiential
Iconography
Identity
Illustration
Motion
Packaging
Signage
Sound
Typography
Collaborating with NUU Group, we developed a striking brand identity anchored by a distinctive corner-inspired logo system.
The design reflects the property’s unique location on Navigation Boulevard and its vision of fostering connection, progress, and community. Modular in its application, the identity seamlessly integrates into environmental graphics, print, and digital platforms, establishing Forth at Navigation as a cornerstone of the vibrant East End.










We created a gallery book and various print, digital, and physical touchpoints for the 2023–2024 term and Core Program Exhibition.











Stellar Bank is the merged entity of Allegiance Bank and Community Bank of Texas. We created a comprehensive brand identity that balanced professionalism and warmth and encompassed many touchpoints ranging from print, signage digital, motion, art direction, illustration, and more. We worked with strategist and writer, Scott Redepenning, who developed a brand platform and strategy to position the company and allow it's values to shine through every interaction.
To "Be Stellar" means access to expert bankers to guide your financial journey, the locations and online tools you need to bank your way, and a deep commitment to local people and businesses.
BRAND STRATEGY
Scott Redepenning










We worked with strategist, Garrett Herzik, to develop a brand platform alongside a comprehensive brand identity guidelines system and digital experience. Located in a historic building in downtown Houston, the Timber Pictures office carried brand elements throughout the space highlighting interior and exterior touchpoints.









Through placemaking and progressive urbanism, The Plant balances expansion with preservation, offering a culturally and physically connected experience. Our work extended across branding, wayfinding, marketing collateral, and a digital experience, emphasizing the neighborhood’s welcoming, multi-faceted character and its role as a hub for creativity and community.









Using their existing logo, we developed a comprehensive brand guideline system to expand their identity, ensuring consistent and impactful communication across all platforms. The identity system incorporates modular layouts, typography, and graphic elements inspired by their mission. This cohesive approach aligns with TEPHI’s commitment to proactive, collaborative, and innovative public health strategies, fostering trust and clarity in every interaction.








