“Yesterday is but today’s memory, and tomorrow is today’s dream.” —Kahlil Gibran
“Yesterday is but today’s memory, and tomorrow is today’s dream.” —Kahlil Gibran

PREPARED FOR:

Parkside Capital

5.26.2026

Below is a curation of work samples I felt most relevant to the ethos of Parkside Capital. I have designed and/or produced everything you see below myself—any collaborators are noted in the work descriptions.

Thank you for taking the time to browse, and please feel free to engage with other parts of this space, such as Work or Play.

profile

Daniel Cardoza is a multidisciplinary designer based in Brooklyn, NY, with expertise in branding, identity, motion, experiential design, and digital platforms. Originally from Houston, TX, he graduated summa cum laude from the University of Houston with a BFA in Graphic Design (2016), where he later taught from 2020–2023. Daniel has led projects for cultural institutions, nonprofits, artists, small businesses, and studios—crafting immersive, narrative-driven experiences rooted in empathy, curiosity, and intentionality.

Capabilities

Art Direction
Branding
Copywriting
Digital
Editorial
Experiential
Iconography
Identity
Illustration
Motion
Packaging
Signage
Sound
Typography

Process:
RESEARCH // ITERATE // FEEL // COLLABORATE // EXECUTE

Forth at Navigation

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Forth at Navigation, a mixed-use development in Houston’s East End, celebrates the neighborhood’s industrial roots and progressive growth.

Collaborating with NUU Group, we developed a striking brand identity anchored by a distinctive corner-inspired logo system.

The design reflects the property’s unique location on Navigation Boulevard and its vision of fostering connection, progress, and community. Modular in its application, the identity seamlessly integrates into environmental graphics, print, and digital platforms, establishing Forth at Navigation as a cornerstone of the vibrant East End.

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MFAH Core Program

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The Core Program at the Glassell School of Art at the Museum of Fine Arts, Houston, is a prestigious residency that allows residents to engage with a wide range of leading artists, critics, curators, and scholars.

We created a gallery book and various print, digital, and physical touchpoints for the 2023–2024 term and Core Program Exhibition.

PHOTOGRAPHY
Patrick Sepe

VINYL INSTALL
Great Signs Texas

BOOK PRINTING
Gurrola Reprographics

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Stellar Bank is a relationship-focused community bank serving the Greater Houston area.

Stellar Bank is the merged entity of Allegiance Bank and Community Bank of Texas. We created a comprehensive brand identity that balanced professionalism and warmth and encompassed many touchpoints ranging from print, signage digital, motion, art direction, illustration, and more. We worked with strategist and writer, Scott Redepenning, who developed a brand platform and strategy to position the company and allow it's values to shine through every interaction.

To "Be Stellar" means access to expert bankers to guide your financial journey, the locations and online tools you need to bank your way, and a deep commitment to local people and businesses.

BRAND STRATEGY
Scott Redepenning

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Timber Pictures

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Timber Pictures is a full-service video production and creative partner that brings ambitious visions into reality. By using a collaborative storytelling approach, their dynamic creative teams deliver unique perspective to every opportunity.

We worked with strategist, Garrett Herzik, to develop a brand platform alongside a comprehensive brand identity guidelines system and digital experience. Located in a historic building in downtown Houston, the Timber Pictures office carried brand elements throughout the space highlighting interior and exterior touchpoints.

BRAND STRATEGY
Garrett Herzik

PHOTOGRAPHY
Justin Sweidel, Executive Producer

INTERIOR
Timber Pictures

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The Plant Second Ward

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The Plant in Second Ward is a dynamic corridor of small businesses and community spaces rooted in the heart of Houston’s historic East End. We developed a modular and approachable identity that reflects their mission to honor the neighborhood’s heritage while fostering growth and connectivity.

Through placemaking and progressive urbanism, The Plant balances expansion with preservation, offering a culturally and physically connected experience. Our work extended across branding, wayfinding, marketing collateral, and a digital experience, emphasizing the neighborhood’s welcoming, multi-faceted character and its role as a hub for creativity and community.

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A branch of UTHealth Houston, TEPHI (Texas Epidemic Public Health Institute) is dedicated to keeping Texans safe by strengthening community resilience against infectious disease outbreaks.

Using their existing logo, we developed a comprehensive brand guideline system to expand their identity, ensuring consistent and impactful communication across all platforms. The identity system incorporates modular layouts, typography, and graphic elements inspired by their mission. This cohesive approach aligns with TEPHI’s commitment to proactive, collaborative, and innovative public health strategies, fostering trust and clarity in every interaction.

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